- ABOUT KAIHAN
- INSIGHTS AND IDEAS
Dr. John Camillus, professor of strategy and former Associate Dean at the Katz Graduates School of Business at the University of Pittsburg and author of Wicked Strategies (https://www.amazon.com/Wicked-Strategies-Complexity-Competitors-Rotman-UTP/dp/1442650559) has spent two decades studying the challenge of building strategy in fast-paced, complex, and uncertain environments and helping clients do so.
He argues that fundamentally, large companies and traditional strategy approaches are ill-equipped to deal with the uncertain that we must compete in today. Strategy today is akin to solving a "wicked problem." Wicked problems are beyond complex. And Camillus wrote in a Harvard Business Review article, "A wicked problem has innumerable causes, is tough to describe, and doesn’t have a right answer, as we will see in the next section."
So how do find strategies to win? The key is to shift your approach.