We usually get it wrong. When trying to predict the path of innovations – which ones are hype, which ones are real, which ones will take hold, and which ones will fall out of favor – our record, as humans, is poor. We think this is because, in the study of innovation, people overlook a

For years I have been selling Outthinker: our workshops, certifications, speeches, membership, etc. And to be honest, it has felt exhausting. Waking up to long lists of tasks, burning red, overdue, people to follow up with and check in with. Long flights banging away email outreaches when I could be drafting the next chapter of

Just delivered an Outthinker training for Viacom’s sales organization in New York, now jetting to LA to do the same there. It is at moments like this, when I am doing what I love, delivering work that impacts people and businesses and getting time to write on the plane, that I feel in the zone.

The last two weeks I’ve been roaming up the East Coast in an RV with my family, which has given me a chance to start digging into a book numerous people have recommended. Bill Gates and Barack Obama cite this book as one we should all read if we want to understand where humanity may