CONSUMER PACKAGED GOODS KEYNOTE SPEAKER

The consumer packaged goods industry is being attacked by competitors from every angle. For a customized keynote that is energizing, impactful, and actionable – book Kaihan for your next CPG event or conference.

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TOP CONSUMER PACKAGED GOODS CPG KEYNOTE SPEAKER

The CPG industry is experiencing dramatic change, disruption, and hyper-competition. The movement to online shopping, digitization, subscription models, Direct to Consumer (DTC), and sustainable and responsible packaging are all top of mind. When change happens there is opportunity to re-imagine business models, build a stronger connection to customers, change how you engage employees, re-evaluate what impact your organization has on the world, experiment with something new, and develop creative solutions to complex problems.

Kaihan Krippendorff’s keynote speeches for CPG clients reveal his deep understanding of consumer packaged goods and the mounting challenges faced by companies in this arena. His customized talks elicit motivation and inspiration, a shift in mindset, as well as practical understanding and actionable next steps that the audience can put to work to create value right away.

Throughout his career as a consultant, keynote speaker, and founder of the Outthinker Strategy Network (an exclusive network of Chief Strategy Officers and Executives from Fortune 500 and private companies), Kaihan Krippendorff has worked with some of the biggest brands in consumer-packaged goods including: Kraft, L’Oreal, Johnson & Johnson, Nestle, Purina, Colgate, Kellogg’s, and Reynold’s Brands.

Selecting the right keynote speaker for your CPG event is one of the most important decisions you will make this year. Content, energy, ability to connect to an audience, and actionability are all important factors to consider. Former McKinsey Consultant, NYU Professor, bestselling author, and globally recognized authority on strategy, growth, and transformation, Kaihan Krippendorff will make your event an undeniable success with a customized CPG keynote that leverages his unique perspective and deep experience in the industry.

The time to act is now. Don’t just be a Thinker. Be an Outthinker.

An active leader in CPG, Kaihan brings deep industry experience, proprietary research, and exclusive insights to every keynote he delivers.

IF YOU DON'T LIKE CHANGE, YOU'RE GOING TO LIKE BEING IRRELEVANT EVEN LESS.

Eric Shinseki

KAIHAN'S CONSUMER PACKAGED GOODS (CPG) INSIGHTS AND PERSPECTIVE

Context

Shopping for consumer goods increased by 50 percent in 2020, with the majority of sales occurring in eCommerce channels (Supermarket News, Nielsen).
In the year ended September 2020, consumer preference for in-store grocery pickup options increased by 26 percent (Supermarket News, Nielsen).
In the year ended November 30, 2020, online food and beverage sales, including grocery and restaurant delivery and pickup options, increased 125 percent to $106B (Bringoz).
CPG food and beverage online sales are forecasted to grow into a $103B market by the end of 2021, the largest CPG segment (Supermarket News, NielsenIQ).
The CPG industry grew 10.3 percent in 2020, with private-label products (store brand) accounting for 18 percent of that growth (Bloomberg).

Trends in Consumer Packaged Goods (CPG)

The Outthinker 8P framework – opportunities for disruption and innovation in CPG

Outthinkers

Instacart offers a grocery delivery and pickup service with a variety of options and packages for customers.
In addition to groceries, Instacart shoppers can visit locations such as Best Buy, Big Lots, and Sephora based on the requests of customers.
Instacart simplifies the ordering process by giving customers the option to pre-select items for shoppers, so that changes can be made independently of customer interaction (Fast Company).
The Instacart interface has four access points: customers, shoppers, advertisers, and retailers. Recently, Instacart enhanced advertisers’ ability to engage with their customers directly through the Instacart application, leading to higher sales and increased loyalty (Forbes).

Loop is an online platform providing popular goods, like food and makeup, in reusable packaging via a subscription-based service (Fast Company).
Loop has partnered with companies and brands like Ulta, Febreze, Crest, and Purina to deliver their products to customers at home; the products are packaged in sustainable, reusable packaging made from aluminum, glass, and plastic (Loop).
After picking up empty containers from customers’ households for free, Loop cleans and sanitizes containers to be reused for other deliveries.
In order to protect against loss, Loop holds customer deposits until containers are returned and then automatically refunds the deposits. (Loop).

Leverage Point	“8Ps” of Strategy	Opportunity for Disruption	Recommended Leverage Points
Position	The customer you are targeting and their need that you seek to fulfill.	6	How is your company viewed in terms of your eco-friendliness and sustainability? How can you interact with DTC in the Food and Beverage industry?
Product	The things you sell and the characteristics that give them value.	8	How can you design your product and packaging with sustainability and responsibility in mind? What value does your product bring to consumers beyond its basic functions? How does your product and packaging satisfy the needs of your customers? How do you measure their satisfaction?
Promotion	How you connect and communicate with current and potential customers.	3	How can you better communicate your sustainability plan to customers?
Price	How customers pay to obtain your products.	5	How do you currently determine the pricing of your product? How can you price your product attractively knowing consumers’ opinions regarding sustainable packaging?
Placement	Where and how customers can view, access, and purchase your products.	4	Do you currently offer your product through DTC channels? How can you optimize your digital channels to reach more digital- native consumers?
Physical Experience	How your brand experience meets the needs and expectations of the customer.	7	How can you innovate your packaging to create an enticing “unboxing” experience for customers?
Process	How you manage your supply chain. How you manage and use the data and information of consumers.	9	How can you redesign the manufacturing and design of your packaging to attract more customers? Do you have a plan in place to move towards eco-friendly packaging? How can you restructure or expand your current model to offer DTC options to your customers? How are you gathering actionable first-party data on your customers? How can you utilize it to personalize their experiences with your products?
People	The choices you make regarding hiring, organizing, and incentivizing your people and your culture.	3	How do your staff add to the purchase experience of your customers? How can you leverage expertise and talent from within to create personalized experiences for shoppers?