DISNEY IMAGINEER BRAN FERREN PODCAST INTERVIEW
5 KEYS TO SHAPING THE FUTURE FROM DISNEY’S HEAD IMAGINEER
In this podcast, Kaihan Krippendorff interviews head Imagineer Bran Ferren.
We all know that companies that thrive in the future share certain traits. They need to listen to core
customers and excel at sensing new trends. What if these seemingly obvious requisites are wrong?
What if understanding customers and trends is actually detrimental to your ability to prepare for the
These are some observations from former President of Disney Imagineering Bran Ferren, whose former boss Michael Eisner once put him in charge of “dreaming about the future” and “showing [Disney] new and innovative ways to tell stories.” In this podcast he details his insights for how to shape the future.