Kaihan: Automotive Industry Keynote Speaker


Automotive and transportation is being disrupted and changing faster than ever before. For a customized keynote that is energizing, impactful, and actionable – book Kaihan for your next automotive and transportation event or conference.



The automotive and transportation industries are experiencing dramatic change and disruption. Mobility as a Service (MaaS), rescaling production, smart cities, micro mobility, and  environmental consciousness and sustainability are all top of mind. When change happens there is opportunity to re-imagine business models, re-think how you engage employees, re-evaluate what impact your organization has on the world, and develop creative solutions to complex problems.



Throughout his career as a consultant, keynote speaker, and founder of the Outthinker Strategy Network (an exclusive network of Chief Strategy Officers and Executives from Fortune 500 and private companies with $1B+ revenue), Kaihan Krippendorff has worked with some of the biggest brands in the automotive and transportation industries including: Ford, Federal Mogul, Vontier, the American Moving and Storage Association, the Truckload Carriers Association, Dover Fueling Solutions, Boeing, and United Airlines.



Selecting the right keynote speaker for your automotive or transportation event is one of the most important decisions you will make this year. Content, energy, ability to connect to an audience, and actionability are all important factors to consider. Former McKinsey Consultant, NYU Professor, bestselling author, and globally recognized authority on strategy, growth, and transformation, Kaihan Krippendorff will make your event an undeniable success with a customized automotive and transportation keynote that leverages his unique perspective and deep experience in the industry.



The time to act is now. Don’t just be a Thinker. Be an Outthinker.



An active leader in automotive and transportation, Kaihan brings deep industry experience, proprietary research, and exclusive insights to every keynote he delivers.


Eric Shinseki


  • Projections for 2020 estimated $77M in light vehicle sales, with an 8 percent rise in 2021, and the automotive industry finally “catching up” post-pandemic in 2023 (Forbes).
  • In the six years leading up to 2019, carbon emissions increased by 33 percent.
  • AI in transportation is estimated to grow to a $3.5B market in 2023 (PSI).
  • Sixty-five percent of goods globally are transported by truck (McKinsey).

Trends in Automotive and Transportation

Digitally Integrated, Frictionless Mobility

Mobility-as-a-Service (MaaS)

Harm Reduction

Rescaling Production

Digitally Integrated, Frictionless Mobility

  • Cities, communities, and companies are looking towards developing digital infrastructure for transportation to enhance travel.  
  • Personal identification and wallets are migrating to the digital space, opening opportunities for ticketless travel and biometric recognition in private and public transportation (Deloitte).  
  • AI augmentation in mobility, which is currently being pursued by the San Diego Association of Governments (SANDAG), can reduce travel times, increase fuel efficiency, manage congestion, and even improve air traffic control efforts (Deloitte).  
  • Connecting vehicles, cameras, sensors, computers, and other devices through IoT shows promise in drastically enhancing travel in terms of efficiency, mapping, planning, and safety (Forbes).  

Mobility-as-a-Service (MaaS)

  • The automotive and transport industries are seeing shifts in MaaS in terms of vehicle ownership and usership, changing modes of transportation and automation (Forbes).  
  • By 2026, subscription-based vehicle usership could own 10 percent of all new vehicle sales (Forbes). Companies such as Ford, Porsche, and Jeep have explored opportunities in the vehicle subscription category.  
  • Bringing new vehicles to customers’ doorsteps enhances personalization and creates new venues for customer interaction.  
  • Kyte is a rental car company that delivers vehicles via hubs in city centers to customers who can order through their app or online (TechCrunch).  
  • Automation is entering MaaS, with AutoX in Shenzhen, China offering driverless “robotaxis” to the general public (Forbes).  

Harm Reduction

  • With increasing awareness of environmental and humanitarian responsibility, automotive and transport are taking steps to reduce the most impactful effects of their industries. 
  • Sweden has published its “Vision Zero” which aims to reduce road fatalities to zero by 2050 (Science Direct).  
  • Continental, a transport systems company, is striving to innovate to zero through its “#SafelyThere” campaign and focus on developing automotive safety technology (Forbes).  
  • Moves in the electric vehicle market aspire to reduce the environmental impact of carbon emissions while innovating on travel strategies. The Tesla Semi is touted to outperform fuel-based competitors while reducing the carbon footprint of the trucking industry. And even more recently, NASA has announced its aim to phase-in electric flight as a commercial option in the next 15 years (The Guardian). 

Rescaling Production

  • With consumer preference moving towards personalized experiences and customizable products, the need for flexibility, agility, and locality in production matters more than ever. Rescaling production design to meet the needs of customers in a shorter window, while still increasing customization, is a growth point.  
  • Microfactories, such as those being constructed by Arrival, a UK-based, EV company, are built upon the benefits of localized, flexible vehicle production (Kaihan.net). Smaller production models allow for more agility and flexibility for customization and personalization. These microfactories can accomplish  standardized and customized tasks simultaneously on a smaller scale (FutureBridge).  

The Outthinker 8P framework – opportunities for disruption and innovation in automotive and transportation


  • Arrival is a UK-based EV company focused on providing electric vehicles from scratch to individual and corporate clients.
  • Arrival focuses on localization and customization, allowing customers to purchase personalized vehicles with a shorter build and delivery window than typically expected.
  • The company completes its production in “microfactories” which are built in or near city centers—and increases the flexibility and agility of the manufacturing process.
  • Arrival plans to construct 1,000 microfactories by 2026.
  • In 2020, Arrival and UPS reached a $1.2B agreement for the production of 10,000 electric, customized delivery vehicles (net, Forbes).
  • Care by Volvo is a subscription-based vehicle usership program which charges a flat monthly rate to customers who want to personalize their driving lifestyle.
  • The monthly payment for Care covers the car, insurance, tires, maintenance, and other fees (CNET).
  • Customers of Care by Volvo were previously given the option to switch cars after a year of usership, but they are now given the option to re-personalize their vehicle every four months.
“8Ps” of StrategyOpportunity
for Disruption
Recommended Leverage Points
Position- The farmers, individual and corporate, that you are targeting.

- The need of the agricultural industry that you seek to fill.
3- What technologies do you control that can help you tap into market
segments that you previously thought unreachable?

- What are the potential business alliances you could think about with key players in the segment to serve your customers with integrated solutions? (Serving customers with more integrated solutions example: serving farmers with fertilizers, crop protection and other).
Product- The products you offer, and the characteristics that affect their value to customers.

- The technology you develop for producing those products.
8- What moves are your organization taking to implement Big Data and analytics to your operations? What IoT and blockchain applications can you use?

- What tools and technology could you utilize or develop to improve food quality, traceability, and

- How can you develop a more sustainable production model to accommodate constraints on arable

- What is the future business model needed to serve new differentiated products to your customers?
Promotion- How you connect with farmers and consumers across a variety of locations and industries.
- How to make consumers, producers, and other stakeholders aware of your products and services.
8- How are you connecting your product with individual and corporate farms who could utilize it?
- How could you anticipate market and customer needs to make customers interested in accessing your differentiated products?
PriceHow consumers and other members of the agricultural supply chain pay for access to agricultural products.7- What elements of value comprise your pricing? How do each of those elements satisfy the varying needs of your customers?
Placement- How food products reach consumers. How the technologies, data, and services reach stakeholders in the supply chain.9- What new paths might exist for helping consumers access the food they desire?
- How are you adapting your operations and supply chain to accommodate consumers’ desire for proximity to the food they eat?
- How could you anticipate customer expectation to make products more
accessible to customers/agile supply chain?
- Have you considered urbanization as a part of your growth strategy?
- How your food satisfies the needs and desires of your customer.
- How the services you provide to agribusiness fulfill their needs.
9- Where does your food rate on a taste, appearance, and freshness
- Could the services you provide to companies and farms in the agriculture industry be expanded to meet more needs?
- What senses does your food affect besides hunger? How does your
customer extract value from your food in addition to consumption?
Processes- Guiding your food production operations in a manner cognizant of social pressure.8- How can you manage the supply chain differently to improve traceability and reduce waste?
- How can you innovate systems in production, processing, storing, shipping, retailing, etc.?
- What are new capabilities to increase sustainability (impact on the environment, or ESG) components?
People- The choices you make regarding hiring, organizing, and incentivizing your people and your culture.- How are you leveraging the agricultural experience of your staff bottom-up to achieve your vision?
- How do you anticipate new organizational capabilities needed to perform your future strategy (innovation, exponential technologies needed, agile customer relationship, innovative supply chain)?
- How do you manage your talents to assure suitable development with exposure in the agrifood main challenges/allowing a more sustainable view of the opportunities/cross-sectors?