Agriculture Keynote Speaker
The agricultural industry landscape is shifting tremendously. New technology, competitors, and consumer demands make change a necessity. For a customized keynote that is energizing, impactful, and actionable – book Kaihan for your next agriculture event or conference.
Speaker
Top Agriculture Keynote Speaker
Kaihan Krippendorff is passionate about the future of agriculture (he even has an entire chapter dedicated to the subject in his forthcoming book, Proximity. Smart farming, new food alternatives, changing diets, regenerative agriculture, vertical-urban farming, labor shortages, and supply chain challenges are all top of mind trends and disruptions facing the industry. In times of change, there is opportunity to differentiate yourself and shape the future. Be it exploring new business models, re-thinking how you engage employees and attract talent, re-evaluating the impact your organization has on the world, or developing creative solutions to complex problems – The time is now.
Selecting the right keynote speaker for your agriculture event is one of the most important decisions you will make this year. Content, energy, ability to connect to an audience, and actionability are all important factors to consider. Former McKinsey Consultant, NYU Professor, bestselling author, and globally recognized authority on strategy, growth, and transformation, Kaihan Krippendorff will make your event an undeniable success with a customized agriculture keynote that leverages his unique perspective and deep experience in the industry. He will leave your audience motivated and arm them with tangible tools and frameworks they can immediately apply to their own work to create value.
Throughout his career as a consultant, keynote speaker, and founder of the Outthinker Strategy Network (an exclusive network of Chief Strategy Officers and Executives from Fortune 500 and private companies with $1B+ revenue), Kaihan Krippendorff has worked with some of the biggest brands in agriculture including Scott’s Miracle-Gro, FLM Harvest, the National Association of Landscape Professionals, and the Agricultural Retailers Association.
The time to act is now. Don’t just be a Thinker. Be an Outthinker.
An active leader in agriculture, Kaihan brings deep industry experience, proprietary research, and exclusive insights to every keynote he delivers.
insights
Kaihan's Agriculture Industry Insights and Perspective
Context
- “The agriculture sectors comprise establishments primarily engaged in growing crops, raising animals, and harvesting fish and other animals from a farm, ranch, or their natural habitats.” (EPA) For the purposes of this analysis, companies whose products or services are primarily focused on integrating with or innovating upon agriculture are included.
- The world’s population is growing, while available farmland is decreasing inside and outside of the United States. The global population is predicted to be at 9.8B in 2050, and farmers are expected to feed the world with fewer and fewer resources (Fast Company).
- Farms around the world will need to increase global food production by 70 percent in the next 40 years to keep pace with population growth (Forbes).
- The agricultural innovation market focuses heavily on biotechnology, which is a market projected to grow with a 7.07 percent compound annual growth rate (CAGR) between now and 2025 (Fast Company).
- Between 2018 and 2020, venture capitalists invested around $7B into AgTech (Crunchbase).
trends
Trends in Agriculture Sector
Smart Farming
Alternatives to Conventional Food
Regenerative Agriculture
Urbanization of Agriculture
trends
Kaihan's 8Ps Framework
Opportunities for disruption and innovation in the industry
Opportunity for Disruption : 3
- What technologies do you control that can help you tap into market segments that you previously thought unreachable?
- What are the potential business alliances you could think about with key players in the segment to serve your customers with integrated solutions? (Serving customers with more integrated solutions example: serving farmers with fertilizers, crop protection and other).
Opportunity for Disruption : 8
- What moves are your organization taking to implement Big Data and analytics to your operations? What IoT and blockchain applications can you use?
- What tools and technology could you utilize or develop to improve food quality, traceability, and production?
- How can you develop a more sustainable production model to accommodate constraints on arable land?
- What is the future business model needed to serve new differentiated products to your customers?
Opportunity for Disruption : 7
- What elements of value comprise your pricing? How do each of those elements satisfy the varying needs of your customers?
Opportunity for Disruption : 8
- How are you connecting your product with individual and corporate farms who could utilize it?
- How could you anticipate market and customer needs to make customers interested in accessing your differentiated products?
Opportunity for Disruption : 9
- What new paths might exist for helping consumers access the food they desire?
- How are you adapting your operations and supply chain to accommodate consumers’ desire for proximity to the food they eat?
- How could you anticipate customer expectation to make products more accessible to customers/agile supply chain?
- Have you considered urbanization as a part of your growth strategy?
Opportunity for Disruption : 9
- Where does your food rate on a taste, appearance, and freshness
scale? - Could the services you provide to companies and farms in the agriculture industry be expanded to meet more needs?
- What senses does your food affect besides hunger? How does your customer extract value from your food in addition to consumption?
Opportunity for Disruption : 8
- How can you manage the supply chain differently to improve traceability and reduce waste?
- How can you innovate systems in production, processing, storing, shipping, retailing, etc.?
- What are new capabilities to increase sustainability (impact on the environment, or ESG) components?
Opportunity for Disruption : 4
- How are you leveraging the agricultural experience of your staff bottom-up to achieve your vision?
- How do you anticipate new organizational capabilities needed to perform your future strategy (innovation, exponential technologies needed, agile customer relationship, innovative supply chain)?
- How do you manage your talents to assure suitable development with exposure in the agrifood main challenges/allowing a more sustainable view of the opportunities/cross-sectors?
- Impossible Foods was founded as a producer of plant-based substitutes for meat, dairy, and fish in 2011 and has received total funding of $1.6B to date (Crunchbase).
- The Impossible Burger, their top seller, is already positioned in supermarkets and featured in partnerships with Burger King and Disney (Reuters).
- Using food science and engineering, the company uses soybeans and yeast in a process in which they extract genetically modified heme, a protein additive that gives the Impossible Burger its meat-like flavor (Green Matters).
- The company presents that its food production generates 87 percent less greenhouse gas, uses 95 percent less land, and 75 percent less water than conventional beef operations.
- The company has recently released plant-based substitute Impossible Sausage in a partnership with Starbucks (Impossible Foods), and is currently developing an alternative to pork.
- Valued at $4B in 2020, the company now retails in over 20,000 stores, beyond the 150 it initially sold in.
- AgTech company Indigo was founded in 2014 as a microbiology and biotechnology company focused on increasing profitability, sustainability, and health in food production (Crunchbase).
- They innovated on the technology of microbially-treated seeds using a bio-coating which reduces or eliminates the need for chemical inputs that place a burden on the environment (The Counter).
- Indigo created a global data-gathering “apparatus” called Indigo Research Partners (IRP), or “The World’s Largest Agricultural Lab,” which harnesses one trillion data points per day from drones, satellites, and sensors around the world (The Counter).
- Their Terraton Initiative connects farmers with an eye on regenerative agriculture with corporations who seek to offset their carbon footprint with environmentally friendly investment. The company aims to sequester 1 trillion tons of carbon dioxide in the next few decades through the initiative (Fast Company).
- Freight Farms was founded in 2013 as a producer and designer of modular, scalable farming systems (Freight Farms).
- Freight Farms released the first hydroponic container farm in 2013, and now offers 10 different farm systems in its lineup.
- Freight Farms developed the farmhand® suite, IoT-based farm management software that provides optimization and automation tools for container farmers.
- In their new Greenery S model, Freight Farms uses IoT-connected sensors and cameras integrated with its farmhand® software to give farmers control over air, lighting, water, nutrients, and spacing (Freight Farms).
- IBM Food Trust is a blockchain-based, shared record of transactions and data in the food supply chain.
- IBM Food Trust, through blockchain trackability, can improve supply chain efficiency, increase brand trust, innovate on food safety and sustainability, and improve food freshness, eliminate food fraud, and reduce food waste (IBM).
- The network provides users with permissions access to supply chain data, connecting farm to store, and store to consumer.
- According to IBM, the “complete history” of singular food items with relevant information, such as tests, certifications, and temperature data, could be accessible within seconds of upload to the blockchain.
- Clients can access data on food items in the store and track those individual items and their pertinent data points down the chain to the farm within 2.2 seconds.