Historically, we were taught corporations existed for one purpose: to maximize shareholder value. But companies are waking up to the realization that such a focus destroys shareholder value over the long term because it creates resistance to your growth.
Successful entrepreneur, author, consultant and CEO Kaihan Krippendorff draws on years of proprietary research to show that today’s most successful companies more often speak of the strategic power of appealing to all stakeholders. If you design a strategy that benefits shareholders by also benefiting employees, the community, the country, and the environment, you have designed the ultimate strategy. When everyone wants you to win, you remove all competition. This idea goes beyond social responsibility. It points us toward removing the idea that doing good and making profit are inconsistent. You do not have to choose.
By pulling together inspiring stories from organizations ranging from lesser-known jewels like Best Doctors, BrightFarms, and Holstee to leading socially directed corporations like IKEA, Mastercard, and Target, Kaihan will inspire and motivate the audience to rethink their role and how they interact with stakeholders, not just shareholders. The audience will learn:
- The three primary goals of a “be good” socially minded strategy
- Simple yet effective tools and frameworks to apply and create your own “Do Good” strategy that complements your current organizational strengths and strategy
- The next evolution of corporate social responsibility and how to embrace the shift toward a future where CSR is the norm
- How to empower and inspire employees so that they're ready to take action to develop ideas, strategies, products, and programs that everyone benefits from