The automotive and transportation industries are undergoing a revolution. Those willing to make the first move and innovate boldly will win the future. For a customized keynote that is energizing, impactful, and actionable – book Kaihan for your next automotive and transportation event or conference.


Kaihan Krippendorff’s work has steeped him in the automotive and transportation sector from nearly every imaginable angle. From working with one of the world’s largest developer, manufacturer and supplier of products for automotive, aerospace, marine and rail companies. To thinking through new technology with associations of commercial truckers that play a key role in the transportation of goods throughout the world. To helping one of the worlds most well-known automobile brands transform their sales processes and individual mindsets. To helping a tier-1 mobility company think through on micro-mobility and the design and impact of smart cities. Kaihan has delivered energizing keynotes and workshops for corporations, association conferences, industry events, and global suppliers and manufacturers alike in automotive and transportation. 

The automotive and transportation industries are experiencing dramatic change, disruption, and hyper-competition. Mobility as a Service (MaaS), rescaling production, smart cities, micro mobility, and  environmental consciousness and sustainability are all top of mind. When change happens there is opportunity to re-imagine business models, re-think how you engage employees, re-evaluate what impact your organization has on the world, and develop creative solutions to complex problems.

Throughout his career as a consultant, keynote speaker, and founder of the Outthinker Strategy Network (an exclusive network of Chief Strategy Officers and Executives from Fortune 500 and private companies with $1B+ revenue), Kaihan Krippendorff has worked with some of the biggest brands in the automotive and transportation industries including: Ford, Federal Mogul, Vontier, the American Moving and Storage Association, the Truckload Carriers Association, Dover Fueling Solutions, Boeing, and United Airlines.

Choosing the right keynote speaker for your automotive or transportation event is one of the most important decisions you will make this year. Content, energy, ability to connect to an audience, and actionability are all important factors to consider. Former McKinsey Consultant, NYU Professor, bestselling author, and globally recognized authority on strategy, growth, and transformation, Kaihan Krippendorff will make your event an undeniable success with a customized automotive and transportation keynote that leverages his unique perspective and deep experience in the industry.

The time to act is now. Don’t just be a Thinker. Be an Outthinker.

An active leader in automotive and transportation, Kaihan brings deep industry experience, proprietary research, and exclusive insights to every keynote he delivers.


Eric Shinseki



  • Projections for 2020 estimated $77M in light vehicle sales, with an 8 percent rise in 2021, and the automotive industry finally “catching up” post-pandemic in 2023 (Forbes).
  • In the six years leading up to 2019, carbon emissions increased by 33 percent.
  • AI in transportation is estimated to grow to a $3.5B market in 2023 (PSI).
  • Sixty-five percent of goods globally are transported by truck (McKinsey).

Trends in Automotive and Transportation

Digitally Integrated, Frictionless Mobility

Mobility-as-a-Service (MaaS)

Harm Reduction

Rescaling Production

Digitally Integrated, Frictionless Mobility

  • Cities, communities, and companies are looking towards developing digital infrastructure for transportation to enhance travel.  
  • Personal identification and wallets are migrating to the digital space, opening opportunities for ticketless travel and biometric recognition in private and public transportation (Deloitte).  
  • AI augmentation in mobility, which is currently being pursued by the San Diego Association of Governments (SANDAG), can reduce travel times, increase fuel efficiency, manage congestion, and even improve air traffic control efforts (Deloitte).  
  • Connecting vehicles, cameras, sensors, computers, and other devices through IoT shows promise in drastically enhancing travel in terms of efficiency, mapping, planning, and safety (Forbes).  

Mobility-as-a-Service (MaaS)

  • The automotive and transport industries are seeing shifts in MaaS in terms of vehicle ownership and usership, changing modes of transportation and automation (Forbes).  
  • By 2026, subscription-based vehicle usership could own 10 percent of all new vehicle sales (Forbes). Companies such as Ford, Porsche, and Jeep have explored opportunities in the vehicle subscription category.  
  • Bringing new vehicles to customers’ doorsteps enhances personalization and creates new venues for customer interaction.  
  • Kyte is a rental car company that delivers vehicles via hubs in city centers to customers who can order through their app or online (TechCrunch).  
  • Automation is entering MaaS, with AutoX in Shenzhen, China offering driverless “robotaxis” to the general public (Forbes).  

Harm Reduction

  • With increasing awareness of environmental and humanitarian responsibility, automotive and transport are taking steps to reduce the most impactful effects of their industries. 
  • Sweden has published its “Vision Zero” which aims to reduce road fatalities to zero by 2050 (Science Direct).  
  • Continental, a transport systems company, is striving to innovate to zero through its “#SafelyThere” campaign and focus on developing automotive safety technology (Forbes).  
  • Moves in the electric vehicle market aspire to reduce the environmental impact of carbon emissions while innovating on travel strategies. The Tesla Semi is touted to outperform fuel-based competitors while reducing the carbon footprint of the trucking industry. And even more recently, NASA has announced its aim to phase-in electric flight as a commercial option in the next 15 years (The Guardian). 

Rescaling Production

  • With consumer preference moving towards personalized experiences and customizable products, the need for flexibility, agility, and locality in production matters more than ever. Rescaling production design to meet the needs of customers in a shorter window, while still increasing customization, is a growth point.  
  • Microfactories, such as those being constructed by Arrival, a UK-based, EV company, are built upon the benefits of localized, flexible vehicle production ( Smaller production models allow for more agility and flexibility for customization and personalization. These microfactories can accomplish  standardized and customized tasks simultaneously on a smaller scale (FutureBridge).  

The Outthinker 8P framework – opportunities for disruption and innovation in automotive and transportation


  • Arrival is a UK-based EV company focused on providing electric vehicles from scratch to individual and corporate clients.
  • Arrival focuses on localization and customization, allowing customers to purchase personalized vehicles with a shorter build and delivery window than typically expected.
  • The company completes its production in “microfactories” which are built in or near city centers—and increases the flexibility and agility of the manufacturing process.
  • Arrival plans to construct 1,000 microfactories by 2026.
  • In 2020, Arrival and UPS reached a $1.2B agreement for the production of 10,000 electric, customized delivery vehicles (net, Forbes).
  • Care by Volvo is a subscription-based vehicle usership program which charges a flat monthly rate to customers who want to personalize their driving lifestyle.
  • The monthly payment for Care covers the car, insurance, tires, maintenance, and other fees (CNET).
  • Customers of Care by Volvo were previously given the option to switch cars after a year of usership, but they are now given the option to re-personalize their vehicle every four months.

Leverage Point

“8Ps” of Strategy

Opportunity for Disruption

Recommended Leverage Points


The core customer you serve, what need you meet with what brand attributes


What customers are you currently serving? How can you position your organization to pursue a new customer base?

How do you evaluate your success in meeting the needs of your target customer?


The offerings and packages you deliver; where you outperform, and where you underperform


How are you exploring personalization and customization in your product lineup?

How can you incorporate MaaS into your offering? Can you blend your product line with MaaS to create a holistic experience for customers?

How can you incorporate AI or IoT systems into your product lineup?


How you communicate with customers, including marketing, sales, and PR


How can you promote your product or service to new targets?

What competitive appeal does your offering have to customers—where they are?

Have you expanded into social media marketing? What opportunities can your organization capitalize on by using it?


How much you charge for services, how you monetize


What is your pricing structure? How could you move towards subscription-based pricing in a MaaS model?

How does your pricing structure differentiate you from competitors in your space?


How you deliver on your value proposition, and through what channels


Do you have an opportunity to implement localized production to increase proximity to customers?

How can you reach customers where they are utilizing a MaaS model?

What channels is your product or service available through? How can you challenge conventional automotive sales models?

Physical Experience

The customer experience, what they see, smell, feel, taste, or hear


How does your business model appeal to customers’ desire for environmental responsibility?

Are you innovating on automotive safety and wellness technology?


Your operations and processes


Are you prepared to implement MaaS in your organization?

What opportunities do you have in exploring localized production models?


The choices you make regarding hiring, organizing, and incentivizing your people; your values.


Are you positioned to implement or coordinate with MaaS in terms of mobility of staffing?