A “Fast Company” blogger and former McKinsey consultant profiles the next generation business strategists: the “Outthinkers.”

“Outthinkers” are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. “Outthink the Competition” proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.

“Outthink the Competition” presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Develop the Five Habits of the Outthinker Implement the Outthinker Process

It’s time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.


  • The Outthinker Playbook: 5 Stratagems used by leading companies
  • The 8Ps Framework: Eight Dimensions of Innovation
  • Develop a culture of creativity and innovation
  • Learn a process to keep good ideas and experiments flowing


“How did companies like Amazon, Netflix, and Southwest Airlines enact such a complete transformation of their industries? Kaihan Krippendorff’s Outthink the Competition breaks down their secrets with sharp insights and actionable advice. Anyone who wants to shape the future — for themselves or their organization — would benefit from this book.” 

– DANIEL H. PINK, #1 New York Times bestselling author of WHEN, DRIVE, and TO SELL IS HUMAN 

“The illusion of improbability. The genius of seeing how possibilities have changed. The willingness to experiment with the unexpected. Kaihan Krippendorff’s masterful illustration of how these factors lead newcomers to topple seemingly invincible incumbents will change how you think.  Don’t just be a thinker, get this book and be an Outthinker!”

RITA MCGRATH, Columbia Business School Professor, Best-Selling Author of Seeing Around Corners, and Thinkers50 #1 Ranked Strategy Thought Leader

“In Outthink the Competition, Kaihan underscores the strategic power of being able to see, intelligently select, and pursue new options that your competition overlooks. This ability is the starting spark of all great growth stories and it is a critical skill for leaders to master. If you want to continue out-innovating the competition, take a closer look at the systematic process outlined in this book.”


“I always say that growing your business is a thinking game. Kaihan Krippendorff’s Outthink the Competition offers a practical process for designing strategies and innovation options to drive growth and disrupt your competitors. An engaging read with compelling stories, entrepreneurs and corporate leaders alike should read this book if they want to strengthen their competitive advantage or build a new one.”  

Tiffani Bova, Global Growth Evangelist, Salesforce – WSJ Bestselling Author, Growth IQ

“Kaihan Krippendorf’s Outthink the Competition should be an essential part of every executive’s and entrepreneur’s growth strategy toolkit.  It equips leaders with a systematic approach to help expand their organizations’ thinking on winning strategic options and playbooks to navigate their dynamic markets, adapt to disruption, and capitalize on emerging opportunities with a powerful combination of inspiring and insightful stories, and accessible tools.”

– KENNETH ENG, Senior Vice President, Group Strategy and M&A, Macmillan

“I have seen hundreds of companies unlock exponential growth through Kaihan Krippendorff’s Outthinker Process. If you want to develop a strategy that will differentiate you and help you scale up, read Outthink the Competition. The easy to follow process will help you generate hundreds strategic options to drive growth this year and beyond.”

VERNE HARNISH, Founder Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

“We hear this often: “Culture will eat strategy for lunch”. Kaihan Krippendorff has found the formula to connect the two – igniting the power of culture, creative thinking and innovative mindset, to design the best strategy for your business. Kaihan’s Outthink the Competition is an engrossing read that provides your team with a clear and repeatable set of imaginative, out-of-the-box, provocative and energizing steps that truly unlock the power of play and creativity of your people; while anchored in deep research and many inspirational examples. Read this book before your competitor does!”

– KALINA NIKOLOVA, VP Business Operations and Strategy, Yahoo!