The Art Of Advantage

Contrary to commonly held beliefs, strength and resources play minor roles in a company s ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge.

About the book

In “The Art of the Advantage,” former McKinsey & Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as “The 36 Stratagems.” “The Art of the Advantage” marries these ancient principles with modern application through graphical depictions, ancient examples, and modern case studies. More than a traditional business book, “The Art of the Advantage” is a manual for systematically outthinking the competition.

Praise from the Industry

“This smart and wide-ranging book will convince you that it’s often more promising to be an ‘intrapreneur’ — someone who innovates from within an established organization — than an entrepreneur. If you work for an organization and are itching to become more creative — to tap the resources of your company to create something amazing — DRIVING INNOVATION FROM WITHIN is an essential read.”
– Daniel H. Pink
Author of When, Drive, and To Sell Is Human
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