It all began in the summer of 1982 when Dietrich Mateschitz, an Austrian salesman, found himself suffering from jet lag on a business trip. In an attempt to find some energy, he tried the Thai beverage Krating Daeng. Falling in love with its effects, Mateschitz derived the inspiration for Red Bull and was motivated to […]
How Red Bull’s Unconventional Marketing Strategy Gives the Company Wings Read More »
In the war for talent, talent is winning. Unemployment has not been this low since 1968. Employers are paying 20% compensation premiums to hire new employees. And across nearly every industry, the number one challenge on the minds of executives is how to recruit and retain top talent.
How to Take Advantage of the War for Talent while Talent is on Top Read More »
We’re all familiar with the legend of the entrepreneur. It’s a story of the creative genius who decides to fly solo and build an operation out of his (in the legend, it’s often his) garage. The completely innovative idea disrupts the market, takes hold, and changes the world as we know it.
Taking on Innovation Antibodies Read More »
A World Beyond Cash… Former Mastercard CEO Ajay Banga’s vision of a “world beyond cash” has resonated across a decade. The concept expanded globally in its call for customers, employees, and executives to imagine a cashless society fueled by digital payments. Banga’s leadership at the helm of Mastercard over 12 years guided the company through
Mastercard & the Power of Stories in Your Transformation Message Read More »
Summer starts this week, at least for those Outthinkers north of the equator. If you’re anything like our team, you’ve spent the last few months collecting stacks of interesting book titles, wishing for more time in the day to read them all.
Outthinker’s 2022 Strategic Summer Reading List Read More »
Like many inventors, Cleveland resident Charles Brush was ahead of his time. By 1888, he had constructed a 144-blade windmill in his backyard that powered 12 batteries in his basement. At capacity, the propeller system connected to a dynamo could generate about 1,200 watts of electricity—enough to light up Brush’s home. The December 1890 edition
Will Web3 Make Us All “Prosumers”? Read More »
Why Billy Joel confuses my kids … A few weeks ago, my wife and I took the kids to see Billy Joel at an arena 40 minutes from where I grew up. He had just taken the stage – a platform the size of two basketball courts, open on all sides, with a roof three stories
Channel 13 and the Vocabulary of Web3 Read More »
Earlier this week, Bloomberg confirmed news of an email to all Tesla employees. The message, sent by CEO Elon Musk, demands that everyone at Tesla is now required to spend a minimum of 40 hours in the office per week.
Elon Musk Bans Remote Work: The Outthinker Perspective Read More »
The most central question for any business today may be the following: “To what extent does delivering value to your end-user involve the collaboration of multiple partners in your ecosystem?”
Four Principles for Competing within Ecosystems Read More »
Last week, the Outthinker Strategy Network (OSN) hosted our first in-person roundtable of the year at Cornell Tech on Roosevelt Island in New York City. The island, located in the East River between Manhattan and Queens, once a site of abandoned prison buildings and mental institutions, has been transformed into a hub of innovation.
Language That Unleashes Innovation: 4 Steps Read More »
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