A Burger-Making Robot Displays the Principles of Proximity
Beef, bun, lettuce, tomato, cheese … there is nothing more American than the classic burger.
Blog
Will AI and Machine Learning Facilitate the Creation of a Global Supermind?
In 2018, a famous Harvard study sought to understand which parts of the brain are responsible for creativity. Creativity, as defined in the study, is “the ability to come up with new and useful ideas.” To test it, researchers hooked participants up to fMRI scanners and had them perform both creative and non-creative tasks. They …
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Who Will Own the Companies of the Future?
Patagonia’s purposeful transition “Earth is now our only shareholder,” wrote Yvon Chouinard. You’ve likely read the letter by now. Last week, Patagonia’s founder made an unconventional move, giving away his $3B company. In order to preserve its core values—protecting the planet over prioritizing profits—Patagonia’s voting stock will be transferred to the Patagonia Purpose Trust, a …
Does Your Business Model Need a “Managed Retreat”?
Every summer, for the past 12 years, my family has visited the Hamptons. After inching our way out of Long Island traffic, the road opens to a narrow escape. Trees and oceanfront villages dot the side of Route 27. The first glimpse of waves always fills me with an unfailing sense of serenity.
Rahimafrooz’s Fourth Option Idea
2022 has been a dark summer for Bangladesh. The country (which I’m proud to say is my mother’s home country) considered itself past a history of widespread blackouts. The government’s mission to provide 100% electrification to all citizens appeared to be a success.
How Red Bull’s Unconventional Marketing Strategy Gives the Company Wings
It all began in the summer of 1982 when Dietrich Mateschitz, an Austrian salesman, found himself suffering from jet lag on a business trip. In an attempt to find some energy, he tried the Thai beverage Krating Daeng. Falling in love with its effects, Mateschitz derived the inspiration for Red Bull and was motivated to …
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How to Take Advantage of the War for Talent while Talent is on Top
In the war for talent, talent is winning. Unemployment has not been this low since 1968. Employers are paying 20% compensation premiums to hire new employees. And across nearly every industry, the number one challenge on the minds of executives is how to recruit and retain top talent.
Taking on Innovation Antibodies
We’re all familiar with the legend of the entrepreneur. It’s a story of the creative genius who decides to fly solo and build an operation out of his (in the legend, it’s often his) garage. The completely innovative idea disrupts the market, takes hold, and changes the world as we know it.
Mastercard & the Power of Stories in Your Transformation Message
A World Beyond Cash… Former Mastercard CEO Ajay Banga’s vision of a “world beyond cash” has resonated across a decade. The concept expanded globally in its call for customers, employees, and executives to imagine a cashless society fueled by digital payments. Banga’s leadership at the helm of Mastercard over 12 years guided the company through …
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Outthinker’s 2022 Strategic Summer Reading List
Summer starts this week, at least for those Outthinkers north of the equator. If you’re anything like our team, you’ve spent the last few months collecting stacks of interesting book titles, wishing for more time in the day to read them all.