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Will AI and Machine Learning Facilitate the Creation of a Global Supermind?

In 2018, a famous Harvard study sought to understand which parts of the brain are responsible for creativity. Creativity, as defined in the study, is “the ability to come up with new and useful ideas.” To test it, researchers hooked participants up to fMRI scanners and had them perform both creative and non-creative tasks. They …

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Who Will Own the Companies of the Future?

Patagonia’s purposeful transition “Earth is now our only shareholder,” wrote Yvon Chouinard. You’ve likely read the letter by now. Last week, Patagonia’s founder made an unconventional move, giving away his $3B company. In order to preserve its core values—protecting the planet over prioritizing profits—Patagonia’s voting stock will be transferred to the Patagonia Purpose Trust, a …

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How Red Bull’s Unconventional Marketing Strategy Gives the Company Wings

It all began in the summer of 1982 when Dietrich Mateschitz, an Austrian salesman, found himself suffering from jet lag on a business trip. In an attempt to find some energy, he tried the Thai beverage Krating Daeng. Falling in love with its effects, Mateschitz derived the inspiration for Red Bull and was motivated to …

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Taking on Innovation Antibodies

We’re all familiar with the legend of the entrepreneur. It’s a story of the creative genius who decides to fly solo and build an operation out of his (in the legend, it’s often his) garage. The completely innovative idea disrupts the market, takes hold, and changes the world as we know it.

Mastercard & the Power of Stories in Your Transformation Message

A World Beyond Cash… Former Mastercard CEO Ajay Banga’s vision of a “world beyond cash” has resonated across a decade. The concept expanded globally in its call for customers, employees, and executives to imagine a cashless society fueled by digital payments. Banga’s leadership at the helm of Mastercard over 12 years guided the company through …

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