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The Hidden Secret to Scaling Success: Buy Low and Sell High with Customer Lifetime Value

If there is any law in business that would be Newtonian, fundamental, or the first building block of all knowledge, it would be this: You buy low and sell high. Empires were built on this principle. Thousands of years ago, traders and merchants made their living off it. Whether oil or fine china, wine or […]

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Will Netflix’s Rally Last? Look to Customer Lifetime Value to Find Out

Last week, we introduced our 2023 Strategic Agenda based on in-depth conversations with top CSOs in our Outthinker Strategy Network. We will be expanding on one of these trends every week with the intention of supporting your organization’s strategy for the next year and beyond. This is our first installment.

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