Positioning for Success: How Julie Copeland Transformed Arbill’s Strategy

It was 2015. A decade had passed since Julie Copeland had taken the reins of CEO from her father, as he had a generation earlier from his own father. This third-generation, Philadelphia-born business, Arbill, had patiently built a reputation as a leading supplier of high-quality safety equipment. Their helmets, gloves, goggles, and hazmat suits had …

Positioning for Success: How Julie Copeland Transformed Arbill’s Strategy Read More »