Kaihan Krippendorff

Will AI and Machine Learning Facilitate the Creation of a Global Supermind?

In 2018, a famous Harvard study sought to understand which parts of the brain are responsible for creativity. Creativity, as defined in the study, is “the ability to come up with new and useful ideas.” To test it, researchers hooked participants up to fMRI scanners and had them perform both creative and non-creative tasks. They …

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From Photosculpting to 3D Printing: The Power of Transitional Business Models

In a 1939 photo studio, an exquisite French model sits before renowned British photographer Marcus Adams. Rather than taking her photo traditionally, he uses a vertical beam of light to scan and capture on film the charming contours of her face, outlining each shape, as she revolves 360 degrees. Using the film as a guide, …

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Who Will Own the Companies of the Future?

Patagonia’s purposeful transition “Earth is now our only shareholder,” wrote Yvon Chouinard. You’ve likely read the letter by now. Last week, Patagonia’s founder made an unconventional move, giving away his $3B company. In order to preserve its core values—protecting the planet over prioritizing profits—Patagonia’s voting stock will be transferred to the Patagonia Purpose Trust, a …

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How Red Bull’s Unconventional Marketing Strategy Gives the Company Wings

It all began in the summer of 1982 when Dietrich Mateschitz, an Austrian salesman, found himself suffering from jet lag on a business trip. In an attempt to find some energy, he tried the Thai beverage Krating Daeng. Falling in love with its effects, Mateschitz derived the inspiration for Red Bull and was motivated to …

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Taking on Innovation Antibodies

We’re all familiar with the legend of the entrepreneur. It’s a story of the creative genius who decides to fly solo and build an operation out of his (in the legend, it’s often his) garage. The completely innovative idea disrupts the market, takes hold, and changes the world as we know it.