This audio was recorded by AI. “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10. Don’t let yourself be lulled into inaction.” – Bill Gates As 2025 unfolds, unpredictability remains high and transformational shifts are occurring across industries. Companies are […]
Trends on Chief Strategy Officers’ Radar for 2025 Read More »
This audio was recorded by an AI program. When speaking about corporate culture, Howard Schultz, CEO of Starbucks, once said “The only thing we have is one another. The only competitive advantage we have is the culture and values of the company.” Truly powerful brands create cultures that enhance the customer experience and build consumer
Culture: The Hidden Force Shaping Behavior and Belonging (Outthinkers Podcast #131) Read More »
This audio was recorded by an AI program. In our pursuit of innovation, we often pressure ourselves to create something entirely new. But what if the key to breakthrough innovation isn’t starting from scratch, but rather intelligently borrowing and adapting ideas from other domains? Steve Jobs noted, “Creativity is just connecting things. When you ask
Innovation through Bisociation: Does Copying = Creativity? Read More »
This audio was recorded by an AI program. What is the power of a brand? In a crowded marketplace, it can make the difference between thriving and merely surviving. It’s what makes customers choose your product over a competitor’s, even if the features and price points are similar. It’s what turns one-time buyers into loyal
The Secrets Behind Building a Powerful Brand Read More »
This audio was recorded by an AI program. In reference to Amazon’s growth strategy, Jeff Bezos famously said, “You need to be stubborn on your vision, but … very flexible on the details.” In today’s fast-paced and ever-changing environment, where the unexpected is pretty much all you can expect, organizations must remain agile and adaptive.
The Art of Strategic Balance: Fixed Vision, Fluid Details Read More »
Click here to watch a video of this post on YouTube In my recent conversations with chief strategy officers (CSOs), a recurring theme has emerged: the traditional annual strategic planning cycle is increasingly out of sync with today’s rapidly evolving business environment. Since the beginning of capitalism, corporations have adhered to a yearly planning rhythm,
Polyrhythmic Planning: Reinventing Strategic Planning for Today’s Business Tempo Read More »
The following post was originally published in 2015. When Strategies Shift In 2008, at the start of the economic crisis, Microsoft COO Kevin Turner was stepping off an airplane in New York City. As he approached the car that would take him into the city, the porter carrying his luggage commented that the stock market’s
Strategic Alignment: A How-To Guide Read More »
This audio was recorded by an AI program. Last month, in New York City, Outthinker Networks members convened a select group of seasoned strategy leaders who have expertise in customer-related functions (marketing, customer experience [CX], go-to-market, strategy, etc.) to co-create ideas for a new customer-related thought leadership platform. It was a pleasure engaging with a
Co-Creating Customer Strategy: Notes from Outthinker’s NYC Advisory Session Read More »
This audio was recorded by an AI program. What does it take to lead in a polarized world? This month at Outthinker Networks, our community of chief strategy officers and innovation leaders met with Karthik Ramanna, professor of business and public policy at Oxford University and author of The Age of Outrage: How to Lead
This audio was recorded by an AI program. There’s an important shift happening in the way businesses approach success. Employees have become the new customers. I talked about the shift in a recent article (“The Evolution of Strategy: From Competition to Customers to Employees”). Organizational leaders can no longer treat their employees as secondary to
Level Up: Turn Work Into a Game Read More »
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