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The 4th Option: Why Winning Companies Make Different Decisions

Listen to an AI audio recording of this newsletter Most companies do not lose because they lack data. They lose because they use data to arrive at the same conclusions as everyone else. Today, executive teams have access to more information than any generation of leaders before them. Dashboards update in real time. Customer data

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From Customer to Fan: How Lifetime Value Becomes Exponential

Listen to an AI audio recording of this newsletter Every March, something remarkable happens. Millions of people fill out brackets for the ​NCAA tournament​, March Madness, knowing full well that their predictions will almost certainly be wrong. In fact, the NCAA has long noted that the odds of picking a perfect bracket are roughly 1

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