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proximity

Vertical Farming: 3 Companies Using Proximity Strategy to Bring Food Production to New Heights

On my ride up to Vermont to ski each winter, I follow a path through Connecticut, Massachusetts, and New Hampshire. While the route is mostly bordered by traditional farms, there is one that looks more like a secret lab. From a complex of large semi-translucent warehouses emanates an eerie blue light that reflects the trees …

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How “Proximity” Technologies are Bridging the Gap Between Demand and Delivery

Shuffling through the crowds of Fourth of July weekend shoppers, I spied my prize. The farm stand’s rows were bursting with color—juicy strawberries, rich blueberries, and robust peaches. “Over here,” I called out to my kids to join me. We carefully selected handfuls from the overflowing baskets. Fresh berries would make a perfect addition to …

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Proximity: Closing the Gap Between Desire and Delivery 

Earlier this month, we introduced our 2021 Business Trends report based on in-depth conversations with top CSOs in our Outthinker Strategy Network. We will be expanding on one of these trends every week with the intention of supporting your organization’s strategy for the next year and beyond. This is our third installment.